The Artisan Academy

This course is designed for the beginner to intermediate Facebook user, who is wanting to use Facebook to gain exposure for their handmade art business. Some topics we will cover include:

• What a Facebook Page is, and how it is different from a personal profile.
• The importance of a good Facebook Page.
• Facebook's algorithm and how it affects your Page.
• Create algorithm-friendly posts.
• Gain authentic Likes.
• Cultivate a responsive fan base.
• And more!

According to Hootsuite, a whopping 68% of Americans use Facebook, which is nearly double the 35% that use Instagram. And, 78% of American consumers have discovered retail products to buy on Facebook. Facebook, with its over 2 billion monthly users, is a powerful online tool for reaching potential customers, and for staying in contact with the customers you already have. While Instagram is certainly trendier for artists right now, it would be a huge missed opportunity to ignore the massive audience available through Facebook. In this course, we will learn how to create a high-quality facebook presence, and discover ways to cut through the noise of the massive amount of content that Facebook users put out every day. Let's get started!